Retailing Insight Redesign

Design / Editorial / Marketing

After 25 years as a leading trade magazine for the new age marketplace, Retailing Insight Magazine underwent a comprehensive rebrand. My cover-to-cover design refresh included an enlivened logo and column headers, modern typeface choices, re-organization of content, and more stringent guidelines for imagery. Together with a strategic focus on progressive advertisers and editorial, Retailing Insight’s revitalized look helped to attract a broader demographic of independent retailers.